Do you have an interest in SEO & Internet Marketing? Do you want a career at a 20-year old company that is stable and growing, gives regular raises / bonuses, health care, retirement plans, annual trips, AND works a remote…
Category Archives: Internet Marketing
The Ultimate Guide for Paid Ads & PPC for Your Law Firm
Why PPC Is Important for Your Law Firm As a law firm, it is imperative your firm name sits at the top of the search results. Google is a part of everyone’s daily life these days, and people jump right…
Microsoft Ad Network – Irrelevant Clicks & Bots from “Syndicated Search Partner” Network
About this time last year, Microsoft modified its ad distribution options with the intention of increasing advertising display volume. However, Microsoft Ad Network is requiring your ads to appear on the websites of their “Syndicated Search Partners.” Those partners are…
The Art of Scriptwriting: Crafting Compelling Content for Your Videos
Reaching potential clients via marketing efforts in the competitive legal industry is challenging for law firms of all sizes. One tool that is constantly increasing in value is video. Videos are invaluable for law firms to communicate with potential and…
How to Use Your Blog to Get Backlinks for Your Website
Getting high authority websites to link to yours is one of the best ways to grow your visibility online. There are many ways in which to go about getting these links, and it is important to take a balanced approach.…
Mobile vs. Desktop Conversion Study From 100 Law Firm Sites
In the digital age, understanding website user behavior is crucial for any business, and law firms are no exception. As an essential part of their online presence, analyzing website traffic through tools like Google Analytics provides insights into how potential…
10 Reasons Why Your SEO Campaign is Failing
SEO, or search engine optimization, involves the process of optimizing your website to improve its ranking on search engines. With many client experiences starting with a simple search query, it’s crucial for businesses and law firms to have a strong…
On-Page vs. Off-Page SEO: What’s the Difference?
Creating a successful website involves more than just designing a visually appealing and user-friendly interface. Search engine optimization (SEO) is a crucial aspect of site development that helps improve your site’s visibility and ranking on search tools like Google, Bing,…
Podcast: How to Set the Proper Budget for an SEO Campaign
At PaperStreet, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO…
Understanding “SERP Volatility” & How to Preserve Your Site’s Rankings
Ever wonder why your site may rank highly one week and plummet the next? Factors such as your competitor’s efforts play a role in those shifts, but it’s important to understand all of the elements connected to “SERP Volatility.” SERP…
